This training programme is designed to strengthen an organisation’s marketing strategy and build the skills and capacities of those individuals within the cooperative who implement this marketing strategy. Participants will be trained on providing content of a sound marketing plan, complete with an action plan.
Does your cooperative want to improve the income of the farmers? Improving income is generally achieved by selling more products (volume), obtaining higher prices and/or by reducing costs. This all has to do with marketing! Effective marketing results in:
- Rising demand
- More buyers
- Diversifying buyers
- Higher prices, so better margins
- Higher volumes
- Long-term relationships with buyers
Effective marketing improves the sales by serving the markets better, thus helping to raise the income of your cooperative and its associated farmers.
Participants
Preferably four cooperatives supplying primary agricultural products. Different products work the best. If your cooperative has the same products as another participant, think about how you want to deal with sharing competitive information in advance. Preferably 3-5 participants per cooperative: in total, a maximum of 16 participants. Potential participants of the training are the director/manager, marketing- or sales management and -staff and chairperson.
Objectives
This training plan is designed to strengthen an organisation’s marketing strategy and build the skills and capacities of those individuals within the cooperative who implement this marketing strategy. Participants will be trained on providing content of a sound marketing plan, complete with an action plan. After the training the participants will be expected to develop and implement the marketing plan within their cooperative, supported by Agriterra.
"When I stood up in front of the group back in 2015, I was really thinking to myself: what's going to happen? Now, one year later, I see a completed flour factory with 80 employees. They've also taken on an HR manager, who has employed a performance manager and introduced selection commissions. Raya Wakena has made a huge leap forward in professionalisation, and the future's looking bright."
Nielssen
Regional Manager
Requirements for participation
The selection of attendees for any training course is essential for its success. Therefore, to obtain the best results from these sessions, the cooperatives invited to the training course should keep in mind the following criteria when proposing the course to their members:
- Select those members who have (or may hold in the near future) a post of responsibility.
- There should be a mid to long-term commitment between these members and their organisations. Selecting those elected members who have just begun or are only halfway through their term is best.
- Try to respect a gender balance by promoting a balanced male-female representation. This contributes to a strong peer organisation for future decision-making. Also, try to involve young members if possible.
This training helps you to understand marketing and how to implement it into a cooperative.
What’s in it for you?
All leaders, decision-makers and staff of your organisation will better understand why marketing is vital for your cooperative.
- You will learn the basic marketing theory.
- The theory will directly be put into practice by making a custom-made marketing plan.
- By doing this together with your colleagues it will strengthen your team.
- You can learn from other cooperatives with similar chances and challenges.
- Afterwards Agriterra will support you in implementing the actions of your marketing plan.
- The marketing plan will boost the sales (volumes and/or prices) of your cooperative.
More info?
Are you ready to invest in your organisation’s future? Please reach out by email - trainings@agriterra.org - or get in touch. We are happy to help!
